Category Loyalty

Use Goal Setting to “Pull” Performance

Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →

It’s Not Just About Sales

There seems to be a theme running through my posts lately. That theme is incentive programs for channel partners and salespeople aren’t really about selling more stuff. That’s a side effect. But that isn’t the real outcome. Your incentive program… Continue Reading →

Channel Loyalty – Is It Possible Today?

The short answer is yes. But this would rank right up there as one of my top 10 boring-est blog posts if that was the only answer I gave. If you rely on independent channels to distribute and sell your… Continue Reading →

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