Category Incentive

If you always hit a goal is it a good goal?

Coming up with something interesting (and new) to write about relating to incentives is getting pretty hard. I usually come up with something I feel I haven’t addressed. I quickly write a positioning paragraph and then go check my posts… Continue Reading →

Not Everything Needs to be Performance-Based

Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to.  Sometimes it is nice to reward people for other things that may have zero impact on sales.  Maybe something that might impact the… Continue Reading →

OMG – Best.News.Letter.Ever!

I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →

Is Reacting the New Planning?

The world moves fast today. The ability to be get out in front of changes in the market, competitors and or the new cycle is paramount in being successful today. It’s not enough to know something is happening you need… Continue Reading →

Go Whole Groundhog For Success!

Yesterday was GroundHog Day.  And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special.  GroundHog Day is also… Continue Reading →

Incentives Don’t Work. Or do they?

I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →

Recognition VS Incentive?

We often conflate recognition and incentives. But they are not the same thing.  My rule of thumb: Recognize things you hope will never change.  Put incentives on things you hope do. Recognize altruism, helpfulness, honesty, effort, caring, self-management, going above… Continue Reading →

How to Know if You Need an Incentive Program

Many clients will tell me they don’t need an incentive program. They’ll tell me everything is great. They’ll say their compensation system or current rebate program covers their goals and focuses their participants on the things they want. And then… Continue Reading →

Incentive Programs Are Many Things – and One Thing

Does your program focus your people on one goal for 12 months? You’re going to lose people very quickly when you do this. Or do you have too many programs with little focus, simply running promotion after promotion after promotion…. Continue Reading →

Give or Receive? What would your program participants do?

Saw this in my LinkedIn feed today. (Email subscribers may/will need to click through to see video embedded below.) It is a promotional video for Cricket Wireless. Those who didn’t click through he’s the deal. Cricket Wireless set up a… Continue Reading →

Start with a Loss

Many channel incentive programs require some sort of “enrollment” process. Almost every person in the program will have to agree to a privacy policy and program terms and conditions before they can play in the program. That’s friction many clients… Continue Reading →

The Let Down – But it’s Okay

Le sigh… Wrapping paper everywhere. Dishes in the sink. Belt unfastened to allow for figgy pudding (or in my case bread pudding.) The inevitable “thought that counts” presents that didn’t count, or fit, and the “what were they thinking” presents… Continue Reading →

This is the Real World. Get Used to It

You might hear someone quoting Alfie Kohn someday. They’ll be telling you incentives don’t work. That they crush intrinsic motivation. They’ll quote his studies about offering incentives to children to read and how it led to less reading because they… Continue Reading →

Incentives and Nudges Are NOT “Tricks”

I’ve seen a few articles lately talking about “psychological tricks” and “motivation hacks” to get people to do things and enhance motivation. Creating a plan and process to guide your audiences’ behaviors toward your business goals WHILE rewarding them for… Continue Reading →

A Thousand Ways to do Something That Will Never Work 100% of the Time

Motivation has been studied, prodded, poked and dissected since cavepeople were painting on walls. And all that effort has led to multiple theories of why people do what they do. I believe each has a modicum of value and insight… Continue Reading →

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