Category Incentive
I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →
Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →
I am shopping for a new laptop backpack. There are some great options out there with great prices. I’m pretty sure I know what I need and that is the starting point for my shopping process. Then I see one… Continue Reading →
Incentive programs don’t have a season. They aren’t better to run when you’re sales are falling vs. when your sales are growing. Both scenarios are great situations for incentive programs. Market rising for your product? Great – run an incentive…. Continue Reading →
I mentioned I was starting a new chapter and part of turning that page is I now have to be a novice in a lot of areas. Mostly in the “administrative” realm as I learn how to use the new… Continue Reading →
I started a new gig last week and that is why I took a week off and didn’t post. What? You didn’t notice? Jeez. But seriously. I didn’t post because I wanted to be singularly focused on the new job,… Continue Reading →
Coming up with something interesting (and new) to write about relating to incentives is getting pretty hard. I usually come up with something I feel I haven’t addressed. I quickly write a positioning paragraph and then go check my posts… Continue Reading →
Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to. Sometimes it is nice to reward people for other things that may have zero impact on sales. Maybe something that might impact the… Continue Reading →
I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →
The world moves fast today. The ability to be get out in front of changes in the market, competitors and or the new cycle is paramount in being successful today. It’s not enough to know something is happening you need… Continue Reading →
Yesterday was GroundHog Day. And it was 02-02-2020 – a numerical palindrome not seen since 11/11/1111 and not to be seen again until 12/12/2121. That’s 909 years ago and 101 years until next. It’s pretty special. GroundHog Day is also… Continue Reading →
I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →
We often conflate recognition and incentives. But they are not the same thing. My rule of thumb: Recognize things you hope will never change. Put incentives on things you hope do. Recognize altruism, helpfulness, honesty, effort, caring, self-management, going above… Continue Reading →
Many clients will tell me they don’t need an incentive program. They’ll tell me everything is great. They’ll say their compensation system or current rebate program covers their goals and focuses their participants on the things they want. And then… Continue Reading →
Does your program focus your people on one goal for 12 months? You’re going to lose people very quickly when you do this. Or do you have too many programs with little focus, simply running promotion after promotion after promotion…. Continue Reading →
