Category Engagement
I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →
What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →
We spend a lot of time communicating in the tech lane. Meaning we live and dialogue amongst the bits and bytes now. Email, SMS text messaging, instagram, LinkedIn, Facebook, TikTok, etc. Almost all of our communication today is carried on… Continue Reading →
Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to. Sometimes it is nice to reward people for other things that may have zero impact on sales. Maybe something that might impact the… Continue Reading →
In today’s hyper-analytic, big-data business world Return on Investment (ROI) is axiomatic. Don’t even think about running a marketing program, or designing a program, or even thinking about a program before you’ve proven an insanely positive ROI. But is that… Continue Reading →
Time is now our most precious commodity. Well, maybe a close 2nd to Facebook political posts. And in 2020 we get extra time. February 29, 2020. Leap Day. Make up day. Designed to consolidate the ¼ day excess we get… Continue Reading →
When you saw that headline did you click through? If you’re reading this then you did. And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →
I’m working with the better half of Incentive Intelligence this week to put together our menu for Thanksgiving. And by extension, the grocery list. You would think after 33 years of doing Thanksgiving we’d have the list committed to memory… Continue Reading →
Would you be willing to give your participants a portion of your incentive funds if they hit a personal goal but not their professional one?
Most likely your sales incentive or channel incentive is designed to reward your audience for hitting their goals. Bless your heart as they say here in the south. You are doing your best I guess. But real programs – programs… Continue Reading →
I was putting together a program design the other day and as my usual process, I mapped the program activities out like a Gantt chart. The top “bar” covering the whole program timeframe was the base incentive – points or… Continue Reading →
There seems to be a theme running through my posts lately. That theme is incentive programs for channel partners and salespeople aren’t really about selling more stuff. That’s a side effect. But that isn’t the real outcome. Your incentive program… Continue Reading →
Pick any sport… if you wanted your team to be the best would you spend money on the coaches office or the equipment needed to make your athletes better? Yeah. I thought so. A few years ago when we started… Continue Reading →
I love being engaged on my job. I don’t think I’ve ever been more engaged. Mostly because I directly see (and hear) the value I’m adding to the company. I’ve had other employees say they are happy I’m at the… Continue Reading →
Last week I posted a podcast with Jim Kight of Focus 3 who will be presenting at SHRM 2018 in June about his 5-Driver System. If you haven’t listened in, it is worth your 17 minutes. Tim does a wonderful… Continue Reading →
