Category Communication

Your Audience isn’t Monolithic

Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →

Will Yours Be the Brand They Come Back To?

You don’t need me to tell you business is not normal. I don’t have to see your financials to know your numbers aren’t what you expected them to be. And I don’t need to talk to you to know you… Continue Reading →

Don’t Freeze – Solicit New Ideas Now!

Everyone is feeling uneasy. That’s normal. These are not “business as usual” times.  But the worst thing you can do is freeze. While that defensive strategy might work for an opossum, for businesses it is a sure way to lose… Continue Reading →

Simple Message for Today’s Selling Environment 

The COVID-19 virus is a reality and a pain. People and companies both are “social distancing” and hunkering down.  But that shouldn’t mean social isolation. Over the years there have been many Abe Simpson’s out there yelling at clouds and… Continue Reading →

Keep Calm, Wash Your Hands, and Train on Virtual Meetings

Yes this post is somewhat opportunistic.  But then again, I write daily and I have to use the raw material in front of me for ideas. It isn’t easy coming up with something interesting AND brilliant every day. Trust me…. Continue Reading →

Atomize Your Incentive Program

We spend a lot of time communicating in the tech lane. Meaning we live and dialogue amongst the bits and bytes now. Email, SMS text messaging, instagram, LinkedIn, Facebook, TikTok, etc. Almost all of our communication today is carried on… Continue Reading →

OMG – Best.News.Letter.Ever!

I’ve mentioned Bri Williams before. She runs a consultancy in Australia and has a wonderful newsletter that I devour and save ever time it hits my inbox. I won’t lie… I steal a lot of ideas from her. But as… Continue Reading →

When You Think You’ve Got a Leg Up You Show Up

A great influence and incentive tool that is rarely used is something called “idiosyncratic fit.” For those of you in Rio Linda that means the rules of the game favor my specific situation and skill set. Idiosyncratic means peculiar or… Continue Reading →

Extra Time

Time is now our most precious commodity. Well, maybe a close 2nd to Facebook political posts. And in 2020 we get extra time.  February 29, 2020. Leap Day. Make up day. Designed to consolidate the ¼ day excess we get… Continue Reading →

Can You Answer This Question?

When you saw that headline did you click through? If you’re reading this then you did.  And that’s what I wanted. Engagement. I didn’t need to promise you a rose garden or a gift card. I just asked if you… Continue Reading →

Repetition is the Foundation of Understanding

I should probably be posting this on Groundhog’s Day. Since I’ve rebooted Incentive Intelligence and focused on delivering shorter posts, more often, it is becoming harder and harder to come up with new and distinct topics with which to blow… Continue Reading →

The Most Underutilized Tool in the Incentive Program Toolkit

Guess. What is the one tool that is almost free, has a huge impact on individual performance, yet is rarely used correctly or often? [Imagine Jeopardy theme in your mind right now.] It’s not rewards – points, travel, cash or… Continue Reading →

But We Were on a Break!

Everyone gets tired of everyone at some point. We can’t be “on” 24/7. Your program is no different. Don’t be afraid to take a break and NOT reward anything. That’s okay. Too much rewarding or too many promotions can make… Continue Reading →

It’s Not Just About Sales

There seems to be a theme running through my posts lately. That theme is incentive programs for channel partners and salespeople aren’t really about selling more stuff. That’s a side effect. But that isn’t the real outcome. Your incentive program… Continue Reading →

You Are What You Signal

Your mission and values say you respect the customer and would never lie to them to make a buck. But your incentive program provides huge rewards for increasing sales to clients based solely on total dollars sold and no other… Continue Reading →

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