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Take me to the pilot… Good Incentive Design

Incentive programs are sometimes more art than science. I think that is due to a variety of studies that contradict each other and gurus who do the same. That tension creates “gray” areas and they get filled with the “art”… Continue Reading →

The Only 2 Incentives You Really Have to Think About

If I had a nickel for every time someone asked me “what incentive should I run to help me grow my business?” I’d have enough nickels to buy something really expensive. If I had a dollar for every time I’d… Continue Reading →

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