Category Channel

Will Yours Be the Brand They Come Back To?

You don’t need me to tell you business is not normal. I don’t have to see your financials to know your numbers aren’t what you expected them to be. And I don’t need to talk to you to know you… Continue Reading →

Why Short-Term Promotions Matter

It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →

Use Goal Setting to “Pull” Performance

Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →

Do Local if You Can

Speaker of the House from 1977 to 1987, Thomas Phillip “Tip” O’Neill Jr., is credited with saying “All politics is local.” And to a huge degree he’s right. I might try to argue that with social media we’ve expanded our… Continue Reading →

Incentives Don’t Work. Or do they?

I have heard many times that incentives don’t work. I can cite statistics all day that say they do but some days a picture is worth 1,000 statistics. Today is that day. Plucked from my friend’s twitter feed (@akabruno) the… Continue Reading →

Pushing Incentives to the Edges

FYI – I also write for other sites. Fistful of Talent and HRExaminer. Those sites are more focused on employee stuff – experience, engagement, recognition, etc. I wrote a post for HRExaminer in November of 2010 called “Pushing HR to… Continue Reading →

It’s Not Just About Sales

There seems to be a theme running through my posts lately. That theme is incentive programs for channel partners and salespeople aren’t really about selling more stuff. That’s a side effect. But that isn’t the real outcome. Your incentive program… Continue Reading →

The “Intelligence By Proximity” Fallacy

But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.

Incentive Award Choices – Focus on “We” Awards

What I thought about this weekend is that most companies would love to have all their employees (or their distribution channel and customers for that matter) focused on the best interests of the company.  However, that is a difficult task. … Continue Reading →

Channel Loyalty – Is It Possible Today?

The short answer is yes. But this would rank right up there as one of my top 10 boring-est blog posts if that was the only answer I gave. If you rely on independent channels to distribute and sell your… Continue Reading →

How to structure competitive group incentives… correctly

There is a common incentive program structure that has been around forever. It’s called “group competition.” In an incentive program that uses group competition, the audience is segmented into groups based on their performance levels (sales, profits, number of customers)… Continue Reading →

If I’m not home … I might be here…

When I started writing my blog I was prolific. One a day. Every day. Over time I got busier and busier. And the blog suffered. Still does. I’m still writing but not always here. If you’ve checked the sidebar on… Continue Reading →

Take me to the pilot… Good Incentive Design

Incentive programs are sometimes more art than science. I think that is due to a variety of studies that contradict each other and gurus who do the same. That tension creates “gray” areas and they get filled with the “art”… Continue Reading →

The Only 2 Incentives You Really Have to Think About

If I had a nickel for every time someone asked me “what incentive should I run to help me grow my business?” I’d have enough nickels to buy something really expensive. If I had a dollar for every time I’d… Continue Reading →

© 2020 Incentive Intelligence — Powered by WordPress

Theme by Anders NorenUp ↑