Domino’s Pizza offers insurance. If your pizza gets ruined after you pick it up, they replace it free. You probably have insurance on your car, your home, your life! But I find it very interesting that most clients won’t buy… Continue Reading →
I don’t have a pithy quote to share with you all on this Thanksgiving Eve. I’m not Voltaire or Oscar Wilde.
I just have my simple Thanksgiving remembrances I bring into the light each Thanksgiving. Some are wonderful. Some painful.
Incentive programs – or more accurately – influence programs – can and should do a lot of things for you. From shaping opinion and impressions to moving behaviors and creating results, incentive/influence programs are a strategic way to achieve very… Continue Reading →
A good portion of incentive and reward programs for salespeople, whether corporate or channel, are focused on the company (or sponsor) awarding the audience for achieving specific sales goals or other desirable behavior-based objectives. Most likely, based on some sort… Continue Reading →
Companies run incentive programs that use non-cash awards for very specific reasons. Most of those reasons, if not all, participants will argue with. They will argue because their objective and the company’s objective, are very different. Companies don’t run these… Continue Reading →
Years ago, I read the book “Mastering the Complex Sale” by Jeff Thull. I found his book to be very enlightening. But that may be due to my age at the time and it was the first book on selling… Continue Reading →