Category B2B

2020 Goal Setting – Yeah… Right

I’m sure you laughed when you read that. Heck, I laughed when I wrote it. Think back to the end of 2019. There you are in a conference room or your office (remember those?) reviewing historic sales figures, thinking through… Continue Reading →

Incentive Programs Are a Great Strategy When Your Business is Growing… and Shrinking

Incentive programs don’t have a season.  They aren’t better to run when you’re sales are falling vs. when your sales are growing. Both scenarios are great situations for incentive programs. Market rising for your product?  Great – run an incentive…. Continue Reading →

Incentive Award Choices – Focus on “We” Awards

What I thought about this weekend is that most companies would love to have all their employees (or their distribution channel and customers for that matter) focused on the best interests of the company.  However, that is a difficult task. … Continue Reading →

Channel Loyalty – Is It Possible Today?

The short answer is yes. But this would rank right up there as one of my top 10 boring-est blog posts if that was the only answer I gave. If you rely on independent channels to distribute and sell your… Continue Reading →

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