Category Advice
I love this quote from Douglas Adams, of Hitchhikers Guide to the Galaxy fame: “We all like to congregate at boundary conditions. Where land meets water. Where earth meets air. Where bodies meet mind. Where space meets time. We like… Continue Reading →
Incentive programs – or more accurately – influence programs – can and should do a lot of things for you. From shaping opinion and impressions to moving behaviors and creating results, incentive/influence programs are a strategic way to achieve very… Continue Reading →
Companies run incentive programs that use non-cash awards for very specific reasons. Most of those reasons, if not all, participants will argue with. They will argue because their objective and the company’s objective, are very different. Companies don’t run these… Continue Reading →
How high is up? The amount you should reward someone for achieving their goal, doing the behaviors, taking the test, isn’t a static number. Often clients will ask what the “average” award value is when comparing themselves to other clients…. Continue Reading →
But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.
Read to the end – video embedded! Over my thankfully too many years in the influence, incentive and reward industry I have seen one axiomatic behavior by clients and amateur/poser solution architects when it comes to designing programs to influence… Continue Reading →
There is a common incentive program structure that has been around forever. It’s called “group competition.” In an incentive program that uses group competition, the audience is segmented into groups based on their performance levels (sales, profits, number of customers)… Continue Reading →
The first post in this series went up July 25, 2017 and the final installment was live on October 12, 2017. Can’t rush brilliance – or its opposite. I said when I started the series that I’d combine the posts… Continue Reading →
Back in 2007 I read a post on a site that is no longer showing up in a google search. So much for the internet “always” remembering. (But I do. Ping me if you forgot where you put your keys.)… Continue Reading →
[I probably should have crafted this series of posts better since this is the last in the 5-part series and it is all about the first thing you should do before creating your program/initiative. Hindsight is always 20/20 and foresight… Continue Reading →
Sometimes you need to break the rules to feel alive. This is one of those times. Normally, I try to focus “Paul”Cast topics on early career advice but this one is a bit different. This time we’re focusing on an… Continue Reading →
My THE Ohio State University fandom took a hit in this “Paul”Cast because my guest – Patrick Lynch – got his undergrad at that school up north and then doubled down getting his MBA at its little sister, the Spartans…. Continue Reading →
No one believes because they dissected a frog in High School they are qualified to perform surgery on their pets or heaven forbid another human (well some do but yuck!) Yet when it comes to incentive and recognition program design… Continue Reading →
