Incentive programs – or more accurately – influence programs – can and should do a lot of things for you. From shaping opinion and impressions to moving behaviors and creating results, incentive/influence programs are a strategic way to achieve very… Continue Reading →
Companies run incentive programs that use non-cash awards for very specific reasons. Most of those reasons, if not all, participants will argue with. They will argue because their objective and the company’s objective, are very different. Companies don’t run these… Continue Reading →
How high is up? The amount you should reward someone for achieving their goal, doing the behaviors, taking the test, isn’t a static number. Often clients will ask what the “average” award value is when comparing themselves to other clients…. Continue Reading →
There is a lot of conversation in the incentive blogsphere (yeah – it’s a thing) about how incentive programs influence behaviors. So much of it is misinformed and just bad design. There is too much braying from program designers who… Continue Reading →
But let’s not let someone get away with “intelligence by proximity” or as I like to say – “Standing next to Einstein” and hoping the buyer can’t tell the difference between them and a real thought leader.
There is a common incentive program structure that has been around forever. It’s called “group competition.” In an incentive program that uses group competition, the audience is segmented into groups based on their performance levels (sales, profits, number of customers)… Continue Reading →
The first post in this series went up July 25, 2017 and the final installment was live on October 12, 2017. Can’t rush brilliance – or its opposite. I said when I started the series that I’d combine the posts… Continue Reading →