Category Advice

The 3 Things I INSIST Be In EVERY Incentive Program

I saw the term “non-negotiables” on my Twitter feed today. The context was the current state of working in America has broken some of the things just a few months ago were “non-negotiable.” Working from home, applying for a job… Continue Reading →

3 NON-Award Ways to Drive Participant Engagement

I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →

Does Your Incentive Audience Have Behavioral Memory?

What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →

What is Your Personal Operating System? Asking for a friend…

This isn’t a post about what I know. It’s a post to ask you about what YOU know.  I am a process maniac. I NEED to make process outlines, project timelines/Gannt charts/Kanban boards – you name it. I read probably… Continue Reading →

5 Steps to Better Incentive Program Design (and none of the steps have anything to do with incentives.)

To paraphrase my father – “Anything worth doing is worth doing simply.” He may have said “is worth doing well” but I think that may be a sub-set of what I wrote. Too often when faced with an objective/goal we… Continue Reading →

Ant or Grasshopper? Time to Choose

2020 has gone on too long. I feel like I’ve burned up 12 months of angst, anger and energy in only 6 months. It is tough – and I’m not nearly as affected as many. I can’t imagine the effort… Continue Reading →

Report The Success – Not the Metric

What do I mean by that? Simple. We are fond of reporting facts.  “X number of units sold.” “20% increase in sales.”  But what does that mean? Not much. And, as it relates to COVID-19 reporting, simple numbers generally make… Continue Reading →

You’re More Tired NOT Going to Work – Why?

I’ve been holding off on posting since the world slowed down a few weeks ago even though I’m told content is king and if I stop posting I immediately become irrelevant. At least that’s what the gurus say. But I… Continue Reading →

Reward Empathy

I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →

Simple Message for Today’s Selling Environment 

The COVID-19 virus is a reality and a pain. People and companies both are “social distancing” and hunkering down.  But that shouldn’t mean social isolation. Over the years there have been many Abe Simpson’s out there yelling at clouds and… Continue Reading →

Incentive Programs Are a Great Strategy When Your Business is Growing… and Shrinking

Incentive programs don’t have a season.  They aren’t better to run when you’re sales are falling vs. when your sales are growing. Both scenarios are great situations for incentive programs. Market rising for your product?  Great – run an incentive…. Continue Reading →

3 Must Haves in Every Incentive Program

Only three you ask?  Okay maybe 5 or 8 would be a better number. Or even 1. It really doesn’t matter. Every program will have its own “minimum” things needed to be successful. Your job is to figure out what… Continue Reading →

Not Everything Needs to be Performance-Based

Most incentive programs tie awards to performance that creates revenue or profit. But it doesn’t have to.  Sometimes it is nice to reward people for other things that may have zero impact on sales.  Maybe something that might impact the… Continue Reading →

History Can Be the Future

Today’s post is brought to you by nostalgia. This morning I read through a post called “The Best Meme’s of All Time” and it was beauteous.  Each meme transported me back to the time when that meme hit and went… Continue Reading →

20 Things to do in 2020

Planning – no one does enough. Risk taking – no one does enough. Thinking – no one does enough. Thanking – no one does enough. Partnering – no one does enough. Playing – no one does enough. Reading – no… Continue Reading →

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