Category Advice

What Are Your Company’s “Pool Rules”?

I subscribe to a ton of newsletters. Some I scan. Some I read. Some I pay attention to. One I always scan, read, AND pay attention to is a newsletter from Cole Schafer called “Sticky Notes.” Cole is a copywriter…. Continue Reading →

Employees are Every Company’s Last Mile Problem

Most executives have no problem spending tons ‘o chedda on product, process, pricing, purpose, and perks. But at the same time, they will have some weird aversion to spending money on people. This post is for those folks. #PROTIP: It’s… Continue Reading →

Onboarding Employees – The First HUGE Step in the Engagement Journey 

I’ve been onboarded a few times. I’m guessing you have too.   Show of hands – how many times was it pleasant, interesting, informative, useful and ultimately, engaging? Yeah. I thought so.   Unfortunately for most companies, onboarding from an employee… Continue Reading →

“Generation N” – Your B2B and B2C Loyalty Programs Need to Change

“This isn’t about how B2C or B2B organizations respond in times of crisis. It’s about people-to-people interactions and how organizations learn from disruption at a human level.”  ~ Brian Solis For years I’ve watched the loyalty industry (consumer and B2B)… Continue Reading →

Make A Mad Man Proud – Elevate your Channel Initiatives

I have had many conversations with marketing executives who will dismiss any kind of incentive, reward, or even loyalty programs with a wave of a Martini glass. It is beneath them to even talk about “trinkets and trash.” They think… Continue Reading →

The Only Stat You Need for Incentive and Engagement Design

We love averages. So much so it allows us to feel confident in our design choices even when they will backfire. We all see the “data” that suggests “most” people like X or Y. The incentive world is full of… Continue Reading →

The Truth is You’re Just Not That Important

Trust me. You’re not. For some reason, the following exchange from the movie “The Social Network” between Jesse Eisenberg playing Mark Zuckerberg and the lawyer conducting the initial deposition for the lawsuit filed by the Winklevoss twins over who created… Continue Reading →

Is $588 Enough for an Incentive Design Contract?

Below is an updated version of a rant I posted on my original Typepad blog 10 years ago. I loved that blog. Oh, for simpler times. Sorry to be resurrecting these old posts but personal family issues are keeping my… Continue Reading →

Experts know questions, not answers

I know so many clients who wished they could wave a magic wand and have all their goals and objectives met. They want a simple solution that fixes their motivation issues. They always ask… “what structure is the best structure?”… Continue Reading →

Broken Record … brrp… Broken Record … brrp… Broken Record

Incentive design malpractice is rampant. I’ll say it again since it is worth repeating. Incentive design malpractice is rampant. It’s easy to spot. Simply look at the way people earn commissions or award points, etc. If 100% of the criteria… Continue Reading →

Behavior Under Pressure

I remember my first DISC training session way way back. Pre-computers. Yeah – you read that right. It was a while ago. I reviewed it a bit before writing this post and it has changed over the years. DISC is… Continue Reading →

The 3 Things I INSIST Be In EVERY Incentive Program

I saw the term “non-negotiables” on my Twitter feed today. The context was the current state of working in America has broken some of the things just a few months ago were “non-negotiable.” Working from home, applying for a job… Continue Reading →

3 NON-Award Ways to Drive Participant Engagement

I have yet to meet a client who doesn’t want more audience engagement with their marketing, training, and incentive programs. Even if the data said they were getting 100% engagement my clients would still ask, “Can’t you get more?” The… Continue Reading →

Does Your Incentive Audience Have Behavioral Memory?

What is Behavioral Memory? Something I just made up. I think. I typically google any subject I am going to post about to one – make sure I didn’t post on this topic before (after 16 years of blogging you… Continue Reading →

What is Your Personal Operating System? Asking for a friend…

This isn’t a post about what I know. It’s a post to ask you about what YOU know.  I am a process maniac. I NEED to make process outlines, project timelines/Gannt charts/Kanban boards – you name it. I read probably… Continue Reading →

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