Author Paul Hebert

Your Audience isn’t Monolithic

Some of the news over the past few days was disheartening. Some places in the country are seeing an increase in positive COVID-19 tests. Others a decrease. I’d personally love to see more places that were decreasing but I can’t… Continue Reading →

Incentive To Change

One of the things that keeps me young (younger? young-ish? not old? not too old?) is the amount of effort I put into intentionally trying new processes, procedures, software, routines, etc.  I change my browser every 4 months. Not just… Continue Reading →

Will Yours Be the Brand They Come Back To?

You don’t need me to tell you business is not normal. I don’t have to see your financials to know your numbers aren’t what you expected them to be. And I don’t need to talk to you to know you… Continue Reading →

Why Short-Term Promotions Matter

It’s been over a month since I posted. I wanted to focus on my family and my work to be sure I was doing everything possible to support those two critical aspects of my life. Posting here doesn’t change my… Continue Reading →

Report The Success – Not the Metric

What do I mean by that? Simple. We are fond of reporting facts.  “X number of units sold.” “20% increase in sales.”  But what does that mean? Not much. And, as it relates to COVID-19 reporting, simple numbers generally make… Continue Reading →

You’re More Tired NOT Going to Work – Why?

I’ve been holding off on posting since the world slowed down a few weeks ago even though I’m told content is king and if I stop posting I immediately become irrelevant. At least that’s what the gurus say. But I… Continue Reading →

Reward Empathy

I’ve seen posts on LinkedIn saying now is the time to sell, sell, sell and spend, spend, spend on marketing and sales because others won’t. Grab share today through marketing and sales. Take advantage of this problem to help yourself…. Continue Reading →

Happy St. Patrick’s Day – The History of St. Patrick

I don’t think right now is the right time to be pushing too hard on the business front so let’s take a brief respite from the grind and get our learn on.     You’re welcome. Be safe. Be solitary…. Continue Reading →

Don’t Freeze – Solicit New Ideas Now!

Everyone is feeling uneasy. That’s normal. These are not “business as usual” times.  But the worst thing you can do is freeze. While that defensive strategy might work for an opossum, for businesses it is a sure way to lose… Continue Reading →

And so it goes… Friday the 13th Post

Some of you will recognize the phrase in the post title from Kurt Vonnegut’s novel Slaughterhouse-Five. It is used throughout the book as a transitional element, typically after a character dies. But to me it was more about reminding the… Continue Reading →

Simple Message for Today’s Selling Environment 

The COVID-19 virus is a reality and a pain. People and companies both are “social distancing” and hunkering down.  But that shouldn’t mean social isolation. Over the years there have been many Abe Simpson’s out there yelling at clouds and… Continue Reading →

Use Goal Setting to “Pull” Performance

Many incentive programs are simply “do x get y”. Nothing wrong with that. I would probably classify them more like a customer loyalty program instead of a true incentive since they are really designed to reinforce ongoing engagement with the… Continue Reading →

Keep Calm, Wash Your Hands, and Train on Virtual Meetings

Yes this post is somewhat opportunistic.  But then again, I write daily and I have to use the raw material in front of me for ideas. It isn’t easy coming up with something interesting AND brilliant every day. Trust me…. Continue Reading →

I HAVE to have THAT Feature! Falling for FONHAFIINI 

I am shopping for a new laptop backpack. There are some great options out there with great prices. I’m pretty sure I know what I need and that is the starting point for my shopping process. Then I see one… Continue Reading →

Incentive Programs Are a Great Strategy When Your Business is Growing… and Shrinking

Incentive programs don’t have a season.  They aren’t better to run when you’re sales are falling vs. when your sales are growing. Both scenarios are great situations for incentive programs. Market rising for your product?  Great – run an incentive…. Continue Reading →

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