Incentive Intelligence

Author

Paul Hebert

Formula for Incentive Program Success

Tell me what you want you want/need done and ensure I understand you.  Tell/teach me to do what you want and ensure I understand you. Make sure there is a reason to do it and help me personally connect to… Continue Reading →

Reading is Rewardable

In taking with a client yesterday they mentioned something I thought was interesting – and may become part of every program I design going forward. The client said one of the things he felt his sales force needed to do… Continue Reading →

Micro vs. Macro

Most incentive programs focus way to much on the “macro.”  The annual goal. The big point deposit. The large point earning opportunities. The expensive trip. The big screen TV. The expensive watch. But they usually ignore all the smaller events… Continue Reading →

Are You Creating a Performance Economy with Your Incentive?

Running an ongoing incentive program using points or credits instead of cash or debit cards allows a company to create a branded connection between the company and their audiences’ successes. When the program participant thinks of the things they have… Continue Reading →

My Chat With the Hip Cats at Behavioral Grooves

You may remember (or been bludgeoned by my repeated tweets and end-of-blog advertisements) I did a webinar with the guys from Behavioral Grooves a few weeks back. That webinar was based on the ebook we co-authored.  And now I am… Continue Reading →

Pushing Incentives to the Edges

FYI – I also write for other sites. Fistful of Talent and HRExaminer. Those sites are more focused on employee stuff – experience, engagement, recognition, etc. I wrote a post for HRExaminer in November of 2010 called “Pushing HR to… Continue Reading →

Knowing How to Sell Doesn’t Drive Sales

Every company trains their salespeople to follow specific sales strategies. Whether it is Challenger, Sandler, Paul Hebert, whomever and whatever. Every company has a process. Every company has heavily invested in the trainers, the books, the updating salesforce.com. They obviously… Continue Reading →

Surprise and Delight

Most likely your sales incentive or channel incentive is designed to reward your audience for hitting their goals. Bless your heart as they say here in the south. You are doing your best I guess. But real programs – programs… Continue Reading →

Key to Performance? Keep Them Busy

I was putting together a program design the other day and as my usual process, I mapped the program activities out like a Gantt chart. The top “bar” covering the whole program timeframe was the base incentive – points or… Continue Reading →

Lighten Up Francis!

Don’t take your incentive program so seriously. I know it is supposed to help you increase sales or drive profits. That’s serious business. And, if designed correctly it should do that about 90% of the time. But remember, all work… Continue Reading →

“Pseu-Pseu-Pseudio” Motivation?

When you are outbid on an auction site you get ticked off. You jump on your phone and bid again – claiming your rightful place at the top of the heap as the #1 bidder. Then someone bids above you… Continue Reading →

Reward What You See

If you can’t see someone do it, it shouldn’t be the main activity in your incentive. “Hit your sales goal and earn ‘X’.” Can you see that happen? Nope. “Make 10 phone calls to people who responded to our marketing… Continue Reading →

It’s Not Just About Sales

There seems to be a theme running through my posts lately. That theme is incentive programs for channel partners and salespeople aren’t really about selling more stuff. That’s a side effect. But that isn’t the real outcome. Your incentive program… Continue Reading →

There is No Goal if There is No Goal

That sounds nonsensical. But it is how many incentive programs are run. Typical program arc… Company sets sales goals by individual. Company tells person the company’s goal. Person “works” toward company goal. Once company goal is hit, points (or award… Continue Reading →

Who Really Drives Results?

Pick any sport… if you wanted your team to be the best would you spend money on the coaches office or the equipment needed to make your athletes better? Yeah. I thought so.  A few years ago when we started… Continue Reading →

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