Author Paul Hebert

Transient Leadership – I was right AGAIN! (so tired of this…) ;-)

In 2014 I wrote a post on LinkedIn called “Is Transient Leadership The Next Big Thing?”  8 years ago. And then 2 weeks ago strategy+business blogged that organizations need to shift from command-and-control leadership to more decentralized decision-making and leadership…. Continue Reading →

What Are Your Company’s “Pool Rules”?

I subscribe to a ton of newsletters. Some I scan. Some I read. Some I pay attention to. One I always scan, read, AND pay attention to is a newsletter from Cole Schafer called “Sticky Notes.” Cole is a copywriter…. Continue Reading →

Employees are Every Company’s Last Mile Problem

Most executives have no problem spending tons ‘o chedda on product, process, pricing, purpose, and perks. But at the same time, they will have some weird aversion to spending money on people. This post is for those folks. #PROTIP: It’s… Continue Reading →

Onboarding Employees – The First HUGE Step in the Engagement Journey 

I’ve been onboarded a few times. I’m guessing you have too.   Show of hands – how many times was it pleasant, interesting, informative, useful and ultimately, engaging? Yeah. I thought so.   Unfortunately for most companies, onboarding from an employee… Continue Reading →

“Generation N” – Your B2B and B2C Loyalty Programs Need to Change

“This isn’t about how B2C or B2B organizations respond in times of crisis. It’s about people-to-people interactions and how organizations learn from disruption at a human level.”  ~ Brian Solis For years I’ve watched the loyalty industry (consumer and B2B)… Continue Reading →

Make A Mad Man Proud – Elevate your Channel Initiatives

I have had many conversations with marketing executives who will dismiss any kind of incentive, reward, or even loyalty programs with a wave of a Martini glass. It is beneath them to even talk about “trinkets and trash.” They think… Continue Reading →

The Only Stat You Need for Incentive and Engagement Design

We love averages. So much so it allows us to feel confident in our design choices even when they will backfire. We all see the “data” that suggests “most” people like X or Y. The incentive world is full of… Continue Reading →

The Truth is You’re Just Not That Important

Trust me. You’re not. For some reason, the following exchange from the movie “The Social Network” between Jesse Eisenberg playing Mark Zuckerberg and the lawyer conducting the initial deposition for the lawsuit filed by the Winklevoss twins over who created… Continue Reading →

Is $588 Enough for an Incentive Design Contract?

Below is an updated version of a rant I posted on my original Typepad blog 10 years ago. I loved that blog. Oh, for simpler times. Sorry to be resurrecting these old posts but personal family issues are keeping my… Continue Reading →

Motivation, Incentives, and What Wimpy Knew

[Full disclosure – this is a post form 2008 but evergreen] To paraphrase Wimpy from the Popeye cartoon, “I’ll gladly reward you Tuesday for your behavior today.” Every incentive and reward program is really a trade-off between behavior and a… Continue Reading →

Employee Engagement – Can’t Solve the Problem? Change the Problem

Years ago, we called it “employee satisfaction”. After that it was “engagement”. Josh Bersin even speculated that it should be called “marriage” because that logically followed “engagement.” Talk about weird mental gymnastics designed to gather clicks and attention. Here’s where… Continue Reading →

Skill-Aligned Goal Setting – Or – Why Your 18-Month-Old Can’t Run Fast

It’s Friday. I’m having a week. I’ve spent the last couple of days sitting by my spouse’s bedside in the hospital, trying to get work done and still be attentive. Nothing serious but still a bit of a speed bump… Continue Reading →

Channel Incentives – Not Just for Existing Customers Anymore

About 99.9% of all incentive designers and buyers see channel incentive programs as a way to get more from the same people they are already getting a lot from. For years and years program designers focused on the top performers…. Continue Reading →

Experts know questions, not answers

I know so many clients who wished they could wave a magic wand and have all their goals and objectives met. They want a simple solution that fixes their motivation issues. They always ask… “what structure is the best structure?”… Continue Reading →

Broken Record … brrp… Broken Record … brrp… Broken Record

Incentive design malpractice is rampant. I’ll say it again since it is worth repeating. Incentive design malpractice is rampant. It’s easy to spot. Simply look at the way people earn commissions or award points, etc. If 100% of the criteria… Continue Reading →

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