1. Tell me what you want you want/need done and ensure I understand you.
     
  2. Tell/teach me to do what you want and ensure I understand you.

  3. Make sure there is a reason to do it and help me personally connect to that reason.

My opinion:

  • 75% of programs do half of #1 and nothing on #2/#3.
  • 20% of programs do all of #1, don’t do #2 and only do half of #3
  • 4% of programs do #1, #2 and half of #3.
  • 1% of programs do it all – #1, #2, AND #3.

Those 1% of programs are rare and beautiful.

And they work.