Most incentive programs focus way to much on the “macro.”
The annual goal.
The big point deposit.
The large point earning opportunities.
The expensive trip.
The big screen TV.
The expensive watch.
But they usually ignore all the smaller events that make the big ones possible.
Get your participants to focus on smaller stuff – things they can accomplish easily and sooner. Get them in the habit of small changes and small rewards.
Focusing on big stuff highlights the gap between now and then. Between today and the future.
Asking someone to jump across river in a single leap isn’t nearly as effective as suggesting they jump from rock to rock to get to other side.
Kids don’t learn to walk by waiting until they can. They learn in steps (pun intended.)
Your programs should keep that in mind and focus on the micro not the macro.