Most incentive programs tie awards to performance that creates revenue or profit.
But it doesn’t have to.
Sometimes it is nice to reward people for other things that may have zero impact on sales.
Maybe something that might impact the participants’ attitude that day (Send me a joke based on our industry and I’ll put 10 points in your account.)
Maybe something that impacts someone else’s performance (Send me your best follow email when a sales is stalled and I’ll put 10 points in your account.)
Maybe it’s something they can give to someone else. (Send me a name of someone in the company you deal with who deserves recognition and I’ll put 10 points in your account.)
Your incentive and reward platform is just that – a platform. And that means it can do many things.
Do many things.
Ultimately your goal is brand engagement. That is the foundation for everything else.